Case Study

How bol.com turned an underperforming campaign into an award winner

Highlights:

  • bol.com dove into negative customer feedback and found that the anniversary campaign begged for a make-over
  • Solely focusing on positive customer experience, the company identified, by asking their customers, the conditions the email had to meet in order to be successful
  • After a brainstorm session by the CRM department and the implementation of its outcomes, the company nailed it by doubling the initial target