How dé Vakantiediscounter unlocks the power of email feedback through data integration
- how they managed to evolve and mature their email feedback strategy
- how email feedback can be leveraged for promotional purposes
- about the simplest way to analyze and use feedback data by pumping it into your core database
dé Vakantiediscounter (part of Otravo) promises consumers the best accommodation at the lowest price. At its core, the company wants to stand out with a superb customer experience, all within the highly crowded online travel space. Back in 2015 they sent one email to every known contact, without distinction in content. In-time, the ever- changing email marketing landscape did give rise to questions within the team; how could dé Vakantiediscounter get the right content in front of the right person, at the right moment? How could they instigate repeat business based on loyalty rather than (lowest) price? dé Vakantiediscounter was able to formulate a strategy to answer these questions. Being able to import CloseAlert data into their central database takes a prominent role in this strategy.