Case Study

How Paula’s Choice Skincare improved their emails with customer feedback and realised up to 29% sales increase

  • The email marketing and customer care team collaborated from the start and increased the email satisfaction scores up to 400%
  • Email optimizations based on customer feedback has improved the click rate with as much as 44% and some events have seen a 29% sales uplift
  • Direct follow-up via the customer care team led to faster and higher lead conversion rates