How to

Elevate customer experience with feedback-powered transactional emails

  • Transactional emails are highly under-appreciated and beat all other emails on open and click rates
  • Because of their high relevancy and utility, transactional emails are ideal touch points for creating dialogues and collecting feedback
  • Asking for feedback about the entire process someone went through will provide you essential insights on why you might be losing potential customers and money


Do you know for sure whether your transactional emails are delivering their maximum value? Have you ever signed up for your own service? If your answer is “Never”, how can you be certain how people experience your product or service? How do you know if you're delivering on your brand promise until the very end of your customer's journey?

In this How to, we'll share our ideas on how you can elevate customer experience by utilizing the powerful combination of transactional emails and customer feedback.