Everything you need to know to apply sound data governance policies to CloseAlert.
Customers are willing to share relevant data if that is directly tied to a superior customer experience. Research has found that consumers’ trust highly correlates with loyalty and advocacy. However, due to ever increasing data breaches they have become wary of companies asking for information.
As a company you earn trust by demonstrating that shared data is used for a better customer experience. You should further reassure consumers that you take their data privacy seriously by having the governance in place to protect it.
CloseAlert provides a tool to ask for customer feedback through email. It allows the email marketer to understand the feeling and needs of email subscribers and take action to improve.
This cheatsheet will explain all steps to take in order to win your customers’ trust and encourage them to share feedback and information.